Srila Prabhupada Letter to Damodara, September 1st 1973

“I am especially encouraged by your increasing the distribution of books. That is our primary business, to sell these transcendental literatures profusely all over the world. And your methods which you have introduced for distributing the books are very much liked by me and approved fully. Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the same time, we must avoid irritating anyone or disappointing anyone later by cheating them or telling big lies which become detected. Your program for approaching the businessmen in their offices is especially liked by me. Now tax your brain to create programs for engaging the wider and wider classes of population in Krsna consciousness.”