Weekend Warriors
A renaissance in book distribution is blooming in North America. This revival is being led by a new pedigree of transcendental book distributors—the "Weekend Warrior." Many "Warriors" are householders who have family obligations and who work during the week to earn their livelihood. But despite their busy professional and family lives, these devotees, eager for the nectar that comes from direct preaching, go...
Full Sets
Successful selling of sets to a group is dependent on two principles: Principle #1: “The more you show, the more you sell.” If the sets are visible, you will sell them. The more visible they are, the more readily you will be able to sell them. (Note: even if you’re not able to follow the elaborate process suggested below, if you simply make arrangements to display the sets, you will also sell some. By the same token,...
Shastra Dana
Dear devotees, Please accept our humble obeisances. All glories to Srila Prabhupada. After 9 months of patiently waiting, finally the moment we were praying for arrived. The first batch of Srila Prabhupada’s books were delivered to the headquarters of the Department of Correctional Services (DCS) in Pretoria on 9 January 2013. For months the Sastra Dana team had been entangled in the long red-tape of the government department....
Monthly Sankirtan Festival (MSF)
The Monthly Sankirtana Festival (MSF)is a fun way to do book distribution that gets everyone, including the congregation, involved. These festivals are based on the strategy that it’s best to have a lot of devotees each doing a little bit. ISKCON Silicon Valley, (ISV ) has pioneered this strategy and now averages about 500 books and $3,000 each festival. Just two and a half years ago they were sending nothing to the BBT. The...
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