Srila Prabhupada Letter to Damodara, September 1st 1973
“I am especially encouraged by your increasing the distribution of books. That is our primary business, to sell these transcendental literatures profusely all over the world. And your methods which you have introduced for distributing the books are very much liked by me and approved fully. Whatever we have to do to induce people to take a book, that is nice. We shall judge the thing by its result, not by its means. But at the...
Srila Prabhupada Letter to Nalinikanta dasa, 21st November 1975
“I have read the clipping and you have also mentioned of the women wearing karmi clothes and going into sex movies and bars late at night for collecting. So this kind of canvassing should be immediately...
Srila Prabhupada Letter to Ramesvara, 1st January 1975
“If we simply speak nicely to a person and try sincerely to get him to take the book he'll take it. Why should we adopt unfair means? We should not do anything which will create a bad impression or make us unpopular. People are after these books, they are hankering for them. We don't need to take cheating method. I never had to use any cheating method when I first began. I simply presented the real thing. Basically and...
Srila Prabhupada Letter to Kurusrestha, 23rd July 1973
“Regarding book distribution, everyone, including book distributors, must follow the standard regulations. Book distribution is preaching, it should not be thought of as done for money. It is executed as a preaching purpose. With these guidelines in mind, try to distribute as many books as...
Srila Prabhupada Letter to Hamsaduta, January 20th 1972
“Regarding salesmanship, it is a great art. It can be used for selling Krsna consciousness also. I am very much engladdened that you are so much enthusiastic, and you may know it that Krsna will help such enthusiastic devotees. May Krsna bless you all...
Srila Prabhupada Letter to Gadi dasa, 16th February 1976
“Regarding distribution of my books, somebody may say something, but that doesn't matter. Somehow or other they are taking our Krsna book. However it should be done so there is not legal implication. And aggressiveness is not good. That should be...
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