How Srila Prabhupada’s Books are Sold
As we all know, Prabhupada gave a lot of emphasis to book production and distribution. Before ’75 most of our books were being imported, but then we started our own book production around June of ’75. So we had arranged…we had a member called Mr. Gupta, I believe, he had a very big bookstore in downtown at Floral(?) Fountain. So we had arranged a very big book display for Srila Prabhupada’s books. We had Prabhupada’s books in the shop in the window, we had a rack with Prabhupada’s books, we had posters designed advertising Prabhupada’s books, it was a real big promotion. So we ran this promotion for one month. Now, even after one month it was discovered that not many books were sold, not as many as we had hoped would be sold. So I went to Prabhupada and gave the report. So Prabhupada said, “My books are sold because of the enthusiasm of my disciples, and in these bookstores naturally the salesman are not enthusiastic.” Prabhupada was not discouraged, but he made it clear that his books get sold because of the enthusiasm of his disciples.
