Srila Prabhupada Letter to Brahmananda, 6th May 1969

“Regarding Teachings of Lord Caitanya, I am very glad to know that you are hopeful for great success. The stores demand of 40% for at least 4 copies is all right. There are about 1,000 stores in New York at least. So if they take 3 copies each, we immediately distribute 3,000 copies. Similarly, in the other big cities we can distribute at least 1,000 in each city. There are at least 25 important cities in your country so in each city, if we distribute at least 1,000 copies there is potency of distributing 25,000 copies in your country only, what to speak of other countries, like England or any other part of the world where English is spoken. So it requires only organization; and now that we have special ISKCON Books Department simply for the promotion and publication of our literatures, and you also have the help of Nayanabhirama and Bali Mardan, so the future looks very hopeful. Now you should definitely organize to distribute amongst the stores in the same conditions you have mentioned. Then our publication department will be a grand success.”