Srila Prabhupada Letter to Brahmananda Swami, Bombay 7th January 1975

“See what the actual situation there is in London. Study it very carefully and let me know how things are going. Hamsaduta was giving stress to selling records using all tricks, by any means. The incident in Germany has caused havoc all over the world. It is hampering our reputation everywhere. I do not want this record distribution to continue. It must be stopped immediately. I have already informed Hamsaduta. Distributing books is our real business, not these records. Has anyone ever become convinced in Krsna consciousness by listening to this record? No. He will simply think it is nice magical sounds, that's all. But, if he reads one book, he will be convinced about spiritual life. That is our success. So, stop this record distribution immediately everywhere. And stress book distribution more and more. Enclosed is one letter from Ajita dasa who is the Stockholm temple president. He is expressing the typical type of anxiety and confusion which arises from this record selling business.”