Srila Prabhupada Letter to Rupanuga, 14th February 1973

“Al1 programs must go on but it is a fact that this book distribution program is very, very important. It is real preaching work but I think this program for TV and radio is not so important. There are so many TV programs. Someone will see us on TV and then right after they will see some other nonsense and they will forget. Therefore, it is better for them to read my books but I think your proposal for seriously organizing the college programs is first-class. If this program is conducted in the proper fashion it can be our biggest book distribution outlet, I am convinced of this. You are advanced devotee and you should use your intelligence to convince the professors that they should use my books in the colleges. This will be the greatest service.”