Srila Prabhupada Letter to Rupanuga, 29th March 1970

“Regarding moving with sankirtana party as Kirtanananda Maharaja is doing now, it will be another impetus for pushing forward our mission. Please do this business very nicely. Caitanya Mahaprabhu also did like that and He presented Himself as a merchant in Krsna consciousness, selling the transcendental commodity in exchange for eagerness from the people. If people simply become faithful to the understanding of Krsna consciousness, that will be the price for our transcendental commodity, Hare Krsna mantra. As you are having many engagements, it is very much encouraging. The clippings which you have sent are very nice. You are going to about a dozen colleges in different places and that is very much encouraging also.”